We have all heard that retailers must work at developing omni-channel strategies in order to remain relevant. According to a recent CFI Group study of U.S. consumers, 41% use their phones to research products while in store, a figure which nearly doubled since last year. This information accessibility has completely altered how consumers interact with brands on a daily basis.

http://strategyonline.ca/2014/09/23/personalize-to-push-purchasing/